Winning the SEO game: Key tips for hotels

In today’s competitive hospitality market, standing out online isn't just nice to have, it’s crucial. With over 75% of consumers never clicking past the first page of Google, SEO isn’t an option anymore - It’s a must!

One game-changer in your local SEO is your Google Business Profile (GBP). Think of it as the digital face of your hotel, the first impression many potential guests will see. Keeping your information up to date, managing guest reviews, and using local keywords can work wonders for your rankings and bring in new direct bookings.

At Kj Management, we’re huge believers in the power of KEYWORDS! Instead of using something broad like ''Hotels in Tallinn,'' get specific with ''5-star hotels near Tallinn Old Town.'' This way, you’re aligning your hotel with exactly what your ideal guests are searching for. And remember, keywords aren’t just for websites - they’re just as crucial on social media too! Whether it’s a promo or a simple caption, optimizing keywords helps your hotel get found. Research trending keywords related to travel and hospitality, and incorporate them naturally into your content. This helps your posts appear in search results, increasing visibility and attracting more potential guests to your hotel’s profile.

Local SEO is all about visibility which leads to more direct bookings! At Kj Management, we specialize in SEO strategies that attract the right guests to your business!

Inspired by "Local SEO for Hotels 2024 – The Ultimate Guide for Success" by Frank DePino, August 2, 2024.